Manufacturing and Use of Vinyl Floor Graphics

Never underestimate the power of the floor as a good advertising space. People spend much of their time on their phones, and their downward gaze makes the floor an ideal place for signage such as floor graphics. This article covers the basic manufacturing of floor graphics and how and where they can be used to benefit your business. 


Floor graphics need to be extremely durable. They need to withstand hundreds or thousands of feet, spills, items being dropped on them, and all types of carts being rolled over them. 

To obtain this durability, professional printers will first print the graphic on strong adhesive sheets, and then add a vinyl laminate layer over top. This layer can come in several finishes but is always scuff-resistant and non-skid, to maintain its design while keeping people from slipping. Finally, they will cut it to size for each specific design.


  • Welcome Customers: When placed near the door a floor graphic is a great way to welcome people to your location.
  • Direct People: Whether you need to space people out, guide a crowd in one direction, or indicate checkouts, dressing rooms, or bathrooms, floor graphics are the perfect way to show people where they need to be.
  • Save space: Forget bulky hanging signs in your store and utilize the already existing floor space for signage instead.
  • Branding: Perhaps the most important use for floor graphics is to promote your brand in an interesting way. 


From simple directional arrows to large interactive aerial-view scenes that people are meant to take pictures with, floor graphics can add interest to your space in any possible way. Though the style will depend somewhat on the purpose of the graphic, it's still important to make sure that the layout is appealing. Consider hiring a professional graphic designer to make a graphic that catches people's eyes. 


Indoor: Floor graphics can be placed on all indoor floor surfaces from tile to carpet. Just make sure that the floor is clean and dry before applying them. When placed on tile or wood, try avoiding grout lines or seams to prevent air bubbles. Sometimes going over seams is inevitable though, so always use a squeegee for even application pressure. 

Outdoor: Though mostly used for indoor purposes, floor graphics can also be applied outdoors on concrete and asphalt. They will need a stronger adhesive and an extra matte finish to protect them from the elements. They should not be placed any cracks or gaps in the pavement as this will result in a poor seal and the product will peel sooner.

No matter your need, vinyl floor graphics can meet it compellingly. Find a vinyl floor graphic manufacturer for more assistance.